Home News Google Unveils Innovative Search Methods: Circle to Search and Generative AI

Google Unveils Innovative Search Methods: Circle to Search and Generative AI

Google has recently introduced two significant updates to its search capabilities, offering more natural and intuitive ways for users to find information. These updates, named “Circle to Search” and “Search Generative Experience (SGE),” are designed to redefine the user’s interaction with search technology.

Key Highlights

  • Google launches “Circle to Search,” allowing users to search by circling items on their Android screen.
  • The new “Search Generative Experience (SGE)” offers AI-powered overviews and interactive follow-ups.
  • “Circle to Search” will be available on select Android devices, including the Pixel 8 series and Samsung Galaxy S24.
  • SGE enables users to get quick overviews and delve deeper with follow-up questions.
  • Both features aim to make the search experience more seamless and integrated.

q3w9 blog hero scaled

A New Era of Searching with AI and Gestures

Google’s latest updates are set to transform how we interact with search engines. “Circle to Search” lets users on Android devices search by simply circling or highlighting items on their screen. This feature, compatible with text, images, or videos, enables users to search for related information without switching between applications. It is set to launch globally on January 31 on premium Android smartphones, including Google’s Pixel 8 and Samsung’s Galaxy S24 series.

Circle to Search: A Gesture-Based Search Method

“Circle to Search” represents a shift towards a more integrated user experience. It minimizes the need to switch contexts while searching, enhancing the overall Android user experience. This feature is expected to streamline the way users interact with content on their phones, making information retrieval more immediate and less disruptive.

Multisearch: Integrating AI for Enhanced Interaction

Introduced in Google Lens in 2022, “Multisearch” has now been enhanced with AI integration. This feature allows users to combine image and text searches, providing AI-generated summaries from the web. For instance, users can take a photo of an item and ask related questions, receiving an AI-compiled overview of the most relevant information.

Search Generative Experience (SGE): A Leap Forward

The “Search Generative Experience” represents another leap in search technology. SGE, available through Search Labs, provides AI-powered overviews and interactive follow-ups, enabling users to quickly grasp a topic and explore it in depth. This feature is currently available in the US in English and can be accessed through the latest version of the Google app on Android, iOS, or Chrome desktop.

AI-Powered Overviews and Conversational Searches

SGE allows users to gain a quick understanding of a topic with concise overviews and the option to ask follow-up questions. This conversational approach to searching makes the process more natural and user-friendly, catering to specific inquiries and unique situations.

Enhancing User Experience with Intuitive Search Options

These updates underscore Google’s commitment to evolving search technology in line with user behavior and preferences. By integrating AI and gesture-based interactions, Google is not only enhancing the efficiency of searches but also aligning them more closely with how users naturally interact with technology.

Google’s new search methods, “Circle to Search” and “Search Generative Experience,” mark significant advancements in search technology. These features offer more natural, intuitive, and seamless ways of finding information, aligning with modern user behaviors and preferences. As these technologies evolve, they are set to redefine the relationship between users and search engines.