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Stealth images of the iPad Mini has surfaced on the net and already a buzz has been created as to the fact that it is a calculated strategy from Apple before the actual launch of the iPad Mini. Apple is basking on the glory of the iPhone 5. However things are not going to be so easy. The biggest reason for iPad Mini launch by Apple is to make its presence felt in the budget tablet segment which has been dominated by its competitor Kindle Fire from Amazon.
Amazon has launched its Kindle Paperwhite eBook reader and so is Barnes and Noble with its Nook Simple Touch eReader with Glowlight. The reviews of the Kindle’s front lit eReader have been very positive and this must be giving goose bumps to the Apple executives. Kindle has a better resolution, and a very responsive 6-inch capacitive touch screen. Reviews have been crammed with glowing tributes like Kindle is the best in the breed, so much brighter, evenly lit etc. the patented “light guide” side illumination has endeared it to the users and its minimum use of power will make the average LCD tablet user go green with envy!
However there are plenty of pitfalls for the Kindle also. The price of the new Wi-Fi-only Kindle eReader is $119 but there has been a compromise in features also. The main memory has been reduced into half and holds only 1,100 books at a time and there is also no ‘text-to-voice-translation’ and earphone jack. Further users have to pay an extra $20 to remove the annoying advertisements. The iPad Mini can surely score here over the Kindle Tablets.