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Last week during the NBA Finals, Samsung ran a commercial introducing a partnership with rapper Jay-Z. Through its Magna Carta app which hit the Google Play Store today, owners of the Galaxy S III, Galaxy S4, and Galaxy Note II can listen to Jay-Z’s new album three days before its official release on July 7. However, the promotion is limited to only the first one million users who open up the app early enough on July 4.
This is a rather unprecedented move for the music industry. There have been partnerships in the past with giving away free music, but not entire albums ahead of their release to a select group of smartphone owners. According to The Wall Street Journal, Samsung paid Jay-Z $5 per album which comes to a total of $5 million. Not bad considering his album is expected to move 500,000 units in the first week, further adding to the money made with Samsung.
Currently, the Magna Carta app is pretty bland. When you first launch it, you’re asked to sign in with your Facebook or Twitter account, making it easy to share exclusive content with your friends on social media. Aside from the original commercial Samsung ran during the NBA Finals, there is an unreleased 30-second clip of Jay-Z in the studio, as well as lyrics to his song “Holy Grail”, and the story behind it.
More content is released as the clock ticks down to July 4, as evidenced by the large “COMING: 6.25.13″ at the very top of the page. Samsung’s partnership with Jay-Z further solidifies itself as a market leader of Android devices. The South Korean company is going all out with marketing this year, having spent $4.3 billion advertising in 2012 alone. To give you perspective, that’s more than Apple, HP, Dell, Microsoft, and Coca-Cola combined.
With success of the Galaxy S4, and recent launch of a new range of S4 related smartphones, Samsung is hell bent on becoming even more successful. This deal with Jay-Z, while some may question it, helps differentiate itself from other manufacturers, increasing brand loyalty to those who are fans of the insanely popular rapper.