Facebook has a total subscription of 1 Billion. This by itself is a huge achievement. The total subscriptions of Facebook are more than thrice the population of US. However no commercial entity is successful if it sits on the laurels and does not try to search for greener pastures. Facebook is today in a dynamic situation. It has achieved a landmark of i Billion subscriptions, what about the next 1 billion? Today’s announcement is the first step in that direction.
Facebook is overhauling its mobile messenger app and it is doing this precisely to widen its reach. It will help to encourage people who have been resisting coming into the ambit of this social group. It will also help Facebook to hook in those people who are using their phones to access the web and bypassing the conventional PC’s to connect to the internet.
Facebook has reached a pinnacle of its growth in the developed nations. However there are much scope for growth in emerging markets in Asia and Africa. This is the underlying motto when Facebook declared that it has developed a messenger App specifically for Android phones and it plans to roll it first in India, Indonesia, Australia, Argentina, Venezuela, and South Africa, regions where there is still more scope for growth.
The latest messenger is unique in the sense that you do not need to be a Facebook member to use it. Neither do you need an email which is often the case for millions of people in developing nations. All that is required is a name and a phone number. There is also no need for the user to have a smartphone. Facebook had launched an app for phones which would turn a simple mobile phone work like a smartphone. The launch of this app which has been titled as Facebook for every phone lets more than 750 million people across the globe who do not have a smartphone connect with Facebook.
Today’s move by Facebook is also a move to take on the SMS which has just turned 20. Facebook is encouraged by the report that in the US more and more persons are using Facebook and messenger services to send messages as opposed to send messages by e-mail.
The mobile has become the point of focus for Facebook. The world is going mobile and Facebook is adapting itself for this fast changing world. Figures suggest that Facebook is going in the right direction with the Facebook mobile users increasing by 61 %. If Facebook plays its cards correctly, it surely can bring the next billion subscribers into its fold and maybe more.