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The sales of Surface Tablet from Microsoft has been modest says it’s CEO Steve Ballmer. The outspoken executive looked modest and his usual swagger was missing. However the SEO went on to say that sales will pick up when the Surface drops early in 2013. Mr. Ballmer was talking to the French newspaper Le Parisien. Mr. Ballmer was very pretentious and had been very outspoken about the benefits and the commercial prospects of the Surface Tablet. However things did not turn out exactly as he would have desired and he was made to eat the humble pie.
The CEO avoided the discussion about the exact sales figures of the Surface tablet. Instead he steered the conversation towards the forthcoming release of Surface Pro. There were traces of the old Mr. Ballmer when he started to discuss the features of the Surface Pro. He said that it is a premium product and will feature a screen with HD display and a higher resolution. The Surface Pro will also run the full version of the Windows 8 as compared to the Windows RT which is featured in the Surface Tablet.
The probable cause of poor sales could be the confusion pertaining to the Windows RT OS. Microsoft has tried to walk a tight line between content consumption and content creation. The Windows RT makes wild swings between both the extremes. On one hand it lacks the compatibility with existing Windows applications and only applications made specifically for the Windows RT can be run on it and downloaded from the Windows Marketplace. On the other side it also tries to serve as a productive device with a special keyboard cover.
The aim of software giant is to popularize the Windows OS on tablets and also to push creativity by OEMs, as well as to assist pricing in the market and ensure Windows slates were competitive with the iPad. How much successful it is in this venture is to be seen.